LYNK & CO
BERLIN CLUB
Building a community-led destination beyond the showroom.
I joined Lynk & Co during the pre-opening of its Berlin Club, overseeing Club operations throughout its five years in the city. As Club Manager, I helped establish the space as a destination for community, culture and connection, developing local partnerships, brand collaborations and cross-marketing initiatives that increased brand awareness and engagement.
Role: Club Manager | BERLIN, GERMANY
245K+
100+
Event CollaborationsVisitorsYears of Brand Building35+
Local Partnerships5+
A mobility space built around
people, culture and connection.
THE CHALLENGE
Lynk & Co set out to create more than a conventional automotive showroom. The ambition was to build a commercially successful destination rooted in Berlin's creative community. Establishing local relevance, attracting visitors and developing lasting engagement were central to its success.
More than a showroom, the Berlin Club brought people, ideas and culture together, turning mobility into a catalyst for community and connection.
THE APPROACH
Led Club operations, team performance and visitor experience. Developed local partnerships, brand collaborations and cultural programming. Focused on increasing brand awareness and creating cross-marketing opportunities.
THE RESULT
Helped establish the Berlin Club as a destination for mobility, lifestyle and culture. Built partnerships that expanded brand visibility and community engagement. Strengthened local relevance, repeat visitation and brand positioning in Berlin.
